The Authenticx platform helps healthcare leaders analyze and activate customer interaction data. The founding team had strong domain expertise and vision, but needed a product and brand to accelerate the business.

Working together, we went from prototype to full MVP, designed the brand identity, and established positioning and messaging for a successful launch.

What We Did:
  • Brand Identity
  • Marketing Enablement
  • MVP Definition
  • Positioning
  • Product Prototypes
  • Production UX Design
  • Website

At the end of the project work, both the Authenticx software and brand had received a major upgrade both in look and feel, as well as usability.

Read more on Authenticx

Founder Amy Brown said “The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”

Read more on our engagement with Authenticx