The Authenticx platform helps healthcare leaders analyze and activate customer interaction data. The founding team had strong domain expertise and vision, but needed a product and brand to accelerate the business.
Working together, we went from prototype to full MVP, designed the brand identity, and established positioning and messaging for a successful launch.
- Brand Identity
- Marketing Enablement
- MVP Definition
- Product Prototypes
- Production UX Design
At the end of the project work, both the Authenticx software and brand had received a major upgrade both in look and feel, as well as usability.
Founder Amy Brown said “The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”