Native AI
The always-on market intelligence platform.
When Native AI first launched in market, Generative AI was just gaining traction. Despite the innovative nature of their complex product, Native AI struggled to communicate its value, relying heavily on founder-led sales.
But they needed to sell to enterprise customers who demand a clear market position, polished brand and exceptional product experience.
Industries
Services
Deliverables
Brand Activation, Brand Identity, Positioning and Messaging, Product Design, Product Hierarchy, Product Management, Sales Enablement, Marketing Enablement
Clarity, credibility and a cohesive user experience.
Innovatemap helped Native AI streamline its offerings with product hierarchy and convey its value with positioning. Through a full rebrand, we equipped them with a visual identity that enhanced their credibility and established a unique position in market.
Within the product, we redesigned key product screens to optimize user workflows, integrating Native AI's new brand identity into a cohesive design system.
Today, Native AI has a cohesive story, compelling visual identity and seamless user experience that resonates with their target audience.
The problem.
Native AI's existing MVP had gained initial traction, but they needed help getting to the next stage. They came to us for a go-to-market strategy to scale beyond founder-led sales, and to create user-centric product design that serves enterprise customers.
The solution.
Starting with product hierarchy and positioning, we helped Native AI articulate what their product does and the value they offer. Then, we created a new brand identity to build trust with enterprise customers.
We applied their new brand to the product with a new design system, created an improved user workflow and designed net-new features that were critical for long-term success. Now, Native has a cohesive story, visual identity, and user experience.
First-to-market features built to drive engagement.
We updated their design system and designed several first-to-market features, including Digital Twins, an AI-powered solution that creates digital clones of your customers to gain real-time insights on product preferences and purchasing behaviors.
Translating data into business impact.
Native AI’s positioning highlights the power of AI to deliver actionable insights. By making data collection faster and more effective, Native AI helps companies improve products, boost customer satisfaction, and make smarter decisions with confidence.
A brand that reflects the people it serves.
Native AI turns customer feedback into actionable insight—translating qualitative input into clear, quantitative signals.
The refreshed brand, built with collages and natural tones, conveys the richness of human experience and reinforces Native AI’s mission: helping companies see their customers more fully to serve them better.
Replacing complexity with clear results.
Native AI’s new messaging highlights the ease of uncovering insights compared to costly, time-intensive research methods. By simplifying data collection and analysis, the platform empowers companies to move faster, reduce research spend, and focus on improving products and customer experiences—without sacrificing depth or accuracy.
Positioning Digital Twins for success.
As Generative AI gained traction with key audiences, we helped Native AI bring its Digital Twins offering to life. Through clear messaging, intuitive design, and compelling visuals, we positioned Digital Twins as a breakthrough solution—making a complex concept simple, credible, and market-ready.
Unifying product and brand for market impact.
Native AI’s new product design, brand, and messaging strategy created immediate market impact. With a clear story and elevated experience, they’re building credibility, fueling engagement, and accelerating growth.
Ready to transform your brand and product experience to resonate with the right audience? Let’s talk.
Innovatemap streamlined the user experience by minimizing time-to-value, while simultaneously creating opportunities for deeper engagement. Average engagement time has increased by 75% over the past 6 months.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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