NatureConnect
Brand impact in the wild
NatureConnect is an engagement center dedicated to organizing positive change in our world through nature restoration projects. Their mission connects organizations focused on environmental impact with qualified volunteers who have the expertise and capacity to help.
Industries
Services
Deliverables
Brand Identity, Motion Design, Design Systems, Development Enablement, MVP Definition, Naming, Positioning & Messaging, Product Design, Product Management, Product Strategy, Production Design, Sales Enablement, Marketing Enablement, Website Design
The problem.
NatureConnect wanted to create a sophisticated platform to mobilize volunteers, measure impact, and inspire action by offering opportunities to contribute to compelling nature restoration projects. Their existing MVP did not support their ambitious vision to scale their efforts and create impact around the world.
They needed a partner who could not only design an intuitive platform that balances organizational complexities with user simplicity, but also provides strategic guidance throughout the journey—helping transform their aspirations into action while keeping the long-term mission in focus.
Our solution.
Innovatemap brought NatureConnect’s vision to life. Starting with strategic sessions to define their roadmap, we then designed an intuitive interface that simplifies the user experience, developed a new brand identity to align with their mission and provided launch support to ensure successful adoption.
Together, we built a platform and compelling brand that could scale alongside NatureConnect's impact.
You helped us build something more than a piece of software — you helped us build our legacy. We couldn't have done it without you.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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Building a legacy, not just a product.
From the start, the NatureConnect team envisioned creating a legacy that would endure beyond software—a platform that empowers and inspires users to leave the world better than they found it.
Within the platform, organizations can connect with skilled volunteers eager to make a positive impact on nature through restoration, outreach and education.
Turning vision into experience.
We quickly recognized that NatureConnect’s existing brand didn’t reflect the scale of their vision or the impact of their work. Innovatemap led a comprehensive rebrand, developing positioning that articulated their unique value, messaging that resonated with the right audiences and a refreshed visual identity that embodied their mission.
Our designers collaborated to translate their passion for nature restoration into a cohesive visual system with earthy hues, natural imagery and typography that would appeal to their target audience. This transformation gave NatureConnect the visual presence needed to inspire trust and mobilize the passionate community they’re building.
The results.
The new NatureConnect website now serves as both a digital front door and a growth engine for their mission. Thoughtfully designed to reflect their values, it makes it easy for visitors to understand the impact of nature restoration and take meaningful action.
Clear, compelling messaging speaks directly to two audiences—conservation organizations looking for partners and skilled volunteers ready to contribute their expertise. The result is an experience that not only explains what NatureConnect does, but inspires why it matters.
With this strong digital foundation, NatureConnect is equipped to scale its reach, mobilize more volunteers, and build a thriving community of nature advocates worldwide.
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Empowering users to take action.
The heart of NatureConnect’s platform lies in connecting volunteers with projects where they can make a real difference. We designed the experience with simplicity and impact in mind—making it easy to discover opportunities that align with skills and interests.
Volunteers can browse projects, track contributions, and see their impact over time. By turning a complex organizational challenge into an intuitive interface, the platform inspires action and keeps volunteers engaged in the mission of restoring nature.
A platform and brand built to inspire.
Beyond the screen, the platform supports real restoration work in the field. Volunteers can check in at project sites, log hours, and record results—all without disrupting the work at hand. This seamless integration ensures technology enhances, rather than complicates, the experience.
The visual identity brings the mission to life. Delicate illustrations of natural ecosystems highlight both beauty and fragility, giving NatureConnect a distinctive brand expression across marketing, presentations, and digital touchpoints.
These thoughtful details reflect the care and intention poured into every aspect of the platform.
Together, Innovatemap and NatureConnect turned vision into reality. The launch marks the beginning of a new chapter—one where organizations and volunteers can organize, mobilize, and measure their impact in meaningful ways.
350
+
Partners
50
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Industries
40
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Exits and Acquisitions
$1B
+
Funding Secured
The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
