NatureConnect
Brand impact in the wild.
NatureConnect is an engagement center dedicated to organizing positive change in our world through nature restoration projects. Their mission connects organizations focused on environmental impact with qualified volunteers who have the expertise and capacity to help.
Industries
Services
Deliverables
Brand Identity, Motion Design, Design Systems, Development Enablement, MVP Definition, Naming, Positioning & Messaging, Product Design, Product Management, Product Strategy, Production Design, Sales Enablement, Marketing Enablement, Website Design
The problem
NatureConnect wanted to create a sophisticated platform to mobilize volunteers, measure impact, and inspire action by offering opportunities to contribute to compelling nature restoration projects. Their existing MVP did not support their ambitious vision to scale their efforts and create impact around the world.
They needed a partner who could not only design an intuitive platform that balances organizational complexities with user simplicity, but also provides strategic guidance throughout the journey—helping transform their aspirations into action while keeping the long-term mission in focus.
The solution.
Innovatemap brought NatureConnect’s vision to life. Starting with strategic sessions to define their roadmap, we then designed an intuitive interface that simplifies the user experience, developed a new brand identity to align with their mission and provided launch support to ensure successful adoption.
Together, we built a platform and compelling brand that could scale alongside NatureConnect's impact.
You helped us build something more than a piece of software — you helped us build our legacy. We couldn't have done it without you.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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From the start, the NatureConnect team envisioned creating a legacy that would endure beyond software—a platform that empowers and inspires users to leave the world better than they found it.
Within the platform, organizations can connect with skilled volunteers eager to make a positive impact on nature through restoration, outreach and education.
We quickly recognized that NatureConnect’s existing brand didn’t reflect the scale of their vision or the impact of their work. Innovatemap led a comprehensive rebrand, developing positioning that articulated their unique value, messaging that resonated with the right audiences and a refreshed visual identity that embodied their mission.
Our designers collaborated to translate their passion for nature restoration into a cohesive visual system with earthy hues, natural imagery and typography that would appeal to their target audience. This transformation gave NatureConnect the visual presence needed to inspire trust and mobilize the passionate community they’re building.
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350
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Partners
50
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Industries
40
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Exits and Acquisitions
$1B
+
Funding Secured
The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
