Brand Guidelines
Downloadable resources for co-branding and promotion with the Innovatemap brand.
Mission
To help leaders we believe in achieve the product visions they believe in.
Boilerplate
Innovatemap is a product and go-to-market partner for high-growth companies. Our team of experts works at the strategic level and in the trenches with you to fill critical gaps in product strategy, design, go-to-market, and brand — building the product experience, positioning, and go-to-market systems that hold up as your business scales.
Before we get any further...
It's Innovatemap–lowercase 'm'.
Our Logo
The Innovatemap icon has evolved to reflect our values and our presence in the product and go-to-market world. Close to a 1:1 ratio, it fits cleanly into nearly any space. It sits naturally alongside our wordmark, and it's just as strong standing alone. Bold and sturdy, it reflects the high-touch, personal way we work and the premium services we deliver.
Fonts
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Cirka
We use Cirka as our primary headline typeface
Inter
We use inter for body copy
Colors
Our palette starts with clean, timeless neutrals—off-white, black, and charcoal. Subtle gray tints handle the fine UI details. Peach brings warmth and optimism. Purple signals creativity and wisdom. Teal blends blue's stability with green's balance for a calm, trustworthy feel. Together, they create a confident, modern foundation that feels both welcoming and authoritative.
White
#F3F2ED
Charcoal
#37322F
Black
#37322F
Peach
#E09781
Purple
#6A50C2
Teal
#227A83
Team Headshots
Our senior experts spent more than a decade working alongside high-growth companies to build products people love and tell stories that connect. These headshots put a face to that experience, polished and ready to represent us wherever they're used.
Illustrations
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Questions?
Contact Chelsea Douglass
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Let’s build what’s next
Whether you’re launching a new product or scaling an existing one, we’re ready to help you move faster and smarter.
