movable Ink
New design system boosts UX
Movable Ink delivers personalized 1:1 marketing at enterprise scale, but their product suite needed a refreshed user experience to improve usability and create consistency across tools. Innovatemap audited the product and built a robust design system to standardize the experience end-to-end.
Industries
Services
Deliverables
Product Audit, Product Management, Product Design, Product Prototype, Design System
From product audit to scalable system.
We began with a comprehensive product audit to document patterns across Movable Ink’s portfolio. From there, we created a scalable design system—InkUX—and partnered with product teams to apply it through high-fidelity concepts. The result is a unified, more intuitive experience and a design foundation the team can extend with confidence.
The problem.
After an acquisition, Movable Ink had two highly technical products that weren’t intuitive for their target users. It was clear a change was needed—the team had to improve and unify the user experience, but they weren’t sure where to start.
Our solution.
We built a company-wide, scalable design system and used it to redesign the product experience to better serve the target audience. We also created a high-fidelity prototype with beautifully designed screens—used for internal socialization, demos, and the product launch at Think Summit in NYC.
Keeping power, removing friction.
To anchor the work, we aligned on a simple mandate: keep every bit of capability, but make each step feel obvious for marketers.
If a product is difficult to use, users don’t recognize its value. Our challenge was to maintain the power of the software, but make it simpler for users.
Spencer Abrams, Principal Product Manager.
Our engagement with Innovatemap has significantly contributed to accelerating our time to value. By establishing a shared design language and implementing reusable systems, we’ve expedited the development process, enabling the delivery of value-added features into users’ hands in a timelier manner.
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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What we delivered
Design system
A modular library of components, patterns, and usage guidance that scales across products and teams.
Product audit
A comprehensive inventory of existing UI, gaps, and redundancies to prioritize standardization.
High-fidelity concepts
Partnered with product teams to apply the system and ensure platform-wide consistency.
The results
The unified, cohesive design system and prototype translated into clear wins for the Movable Ink team and their users:
- Standardized user experience across the solution
- A more intuitive, exciting and user-friendly UX
- Scalable processes for a growing organization with multiple product lines
- Excitement and anticipation for new product features at the the Think Summit conference with a live demo of InkUX
350
+
Partners
50
+
Industries
40
+
Exits and Acquisitions
$1B
+
Funding Secured
The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
