YOJO
Redefining YoJo's story and app for expansion
YoJo helps teams build authentic, achievable wellness habits. When they set out to scale their reach with a mobile app and a stronger B2B2C presence, they partnered with Innovatemap to bring clarity to their story and confidence to their product. Together, we redefined their positioning, designed a new mobile experience, and equipped them with the tools to attract larger clients and increase engagement.
Industries
Services
Deliverables
Brand Activation, Mobile App Design, Mobile App Marketing Design, Persona Based Messaging, PLG Strategy, Positioning and Messaging, Product Strategy, Product Management, Sales and Marketing Enablement, User Research, Website Copy and Design Strategy
Product Experience
To bring YoJo’s vision to life, we defined the product strategy and designed an intuitive mobile app experience that made wellness simple and accessible. Grounded in user research, our team mapped key workflows, shaped product direction, and created development-ready designs for both the app and supporting marketing touchpoints. The result was a cohesive digital experience that expanded reach, deepened engagement, and reflected YoJo’s approachable brand of wellness.
Go-to-Market
As YoJo shifted to target a B2B2C audience, we clarified their story and positioned them for scale. Through research-backed positioning and persona-based messaging, we helped the team articulate their value to both enterprise clients and individual users. We activated that story across brand, website, and sales enablement materials—empowering their team with the tools and language to grow revenue, attract larger partners, and confidently bring their product-led growth strategy to market.
Using honest conversations to shape product vision.
We worked alongside the YoJo team to uncover what their users truly needed and how the product could deliver it. Through honest conversations and hands-on collaboration, we shaped the strategy together—mapping the right features to the right goals and aligning every decision to YoJo’s broader vision. That close partnership helped reveal critical insights and gave their team clarity and confidence to move forward with purpose.
Translating messaging into a meaningful experience.
The website became the cornerstone of YoJo’s evolving story. Built on refined positioning and persona-based messaging, it gave the brand the right words to reach the right audiences with clarity and confidence.
Through strategic storytelling, the site shows how YoJo supports both employers and employees—turning complex offerings into a simple, engaging experience. It gave their team the language, structure, and foundation to grow with consistency across every touchpoint.
Building on the intersection of strategy and design.
Together, we defined the product vision and delivered development-ready designs that shaped how YoJo’s wellness experience came to life on mobile. We mapped user workflows, prioritized features, and created an intuitive interface for an effortless user experience.
Beyond design, we provided strategic guidance to YoJo’s development partner—ensuring build decisions aligned with the product vision and quality expectations. The result was a polished, scalable mobile experience that strengthened engagement and positioned YoJo for long-term growth.
Innovatemap enabled us to have larger deal sizes and truly scale. We've moved past roadblocks to increase client engagement. The mobile app is doing all the things we want, and we're seeing the positive results of our partnership unfold more and more.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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When purpose meets product.
We’re proud to have helped YoJo bring clarity, confidence, and design excellence to their next chapter. Together, we built the foundation for a product experience and go-to-market strategy that makes wellness more approachable for companies everywhere. Helping YoJo expand its impact in the corporate wellness space reflects exactly why we do what we do—turning bold ideas into solutions that make a real difference for real people.
350
+
Partners
50
+
Industries
40
+
Exits and Acquisitions
$1B
+
Funding Secured
The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
