YoJo
YoJo is authentic, achievable wellness. Their existing members knew it, but it was time for YoJo to expand the reach of their classes and corporate workshops.
To aid their shifting B2B2C sales strategy, they needed a clear way to explain their value to the appropriate audiences. And, as non-technical founders, they were looking for a product strategy and design partner to embark on a new challenge: creating a mobile app.
“I love when we can help an industry expert create a software from their vision,” said Jake Trowbridge, Principal Product Manager.
In June 2024, YoJo launched their mobile app along with their new website. Following our engagement, YoJo is able to articulate their value clearly, secure larger clients, increase class attendance and improve client retention.
- Brand Activation
- Mobile App Design
- Mobile App Marketing Design
- Persona Based Messaging
- PLG Workshop & Strategy
- Positioning & Messaging
- Product Management
- Sales Enablement
- User Research
- Website Copy & Design Direction
“Innovatemap enabled us to have larger deal sizes and truly scale. We had roadblocks before, but now we’ve increased class attendance and client engagement. The new mobile app is doing all the things we want, and we’re seeing the effects of our partnership unfold more and more.”
Jessa Messina
Founder at YoJo
We started with company positioning to help the YoJo team make strategic decisions about the value they offer and to whom.
Then, we moved to persona messaging to help them find the exact words and brand voice to use for two distinct audiences. Helping them activate their new language, we delivered a sales deck and website copy recommendations that resonated with the right people.
“The new positioning helped us level up and get bigger-name clients,” said Jessa Messina, Founder at YoJo.
“Prospects and clients understand how we are here to help them with work stress, and we have the resources to share with their team.”
A large focus of the engagement was strategy and design for the mobile app. While the YoJo team held industry subject matter expertise, they relied on Innovatemap to be the technical voice in the room.
“Innovatemap works really well with non-technical founders,” said Jessa. “I was wearing so many hats and I was exhausted, but they held my hand throughout the process and I’ve never grown so much in such a short period of time.”
As we completed development-ready app design, we helped them avoid common pitfalls through strategic planning and the collaborative nature of our work.
Following design, we connected YoJo with a trusted development partner, but the engagement didn’t end there. We equipped their team with promotional assets and product store assets, and assisted with developer communications and product audits.
Throughout the full development process, we managed the developer relationship to ensure the app came to life as it was intended.
“It felt fluid and like Innovatemap was an extension of YoJo,” said Jessa. “You need technical people you can trust.”
Learn how Innovatemap can help you articulate your value, design a mobile app and improve retention.
