Trustarc
A legacy platform turned AI-leader
TrustArc is one of the world's leading data privacy platforms, trusted by more than 1,500 enterprise customers.
But the product had grown into a maze of 50-plus applications, built for expert users who already knew exactly where to go.
As privacy expanded beyond the compliance team and into every corner of the organization, TrustArc needed a product experience that could meet a much wider audience, without losing the depth their core users depended on.
Industries
Services
Deliverables
Product strategy, product management, product design, design system, design system migration, concept and production design, development support, internal onboarding, product prototypes, AI-experience design, motion design
They needed fresh eyes. We brought the perspective.
They brought the domain knowledge. We brought the fresh perspective. TrustArc's leadership knew what needed to change. But they couldn’t unsee what they already knew.
Years of industry jargon, internal shorthand, and expert assumptions had become invisible to the team. But they were walls for new users.
Innovatemap came in as the outside voice that asked the obvious questions, pushed back on assumptions, and kept the user, who hadn't shown up yet, at the center of every decision.
Building without friction and more firepower.
With a partnership that’s spanned nearly two years, the work has unfolded the way the best partnerships do, fluidly.
Discovery happened through deep working sessions with TrustArc's team, not around them. Strategy and production ran in parallel, not in sequence. When the direction needed sharpening, we zoomed out. When it was time to build, we were already there.
The results we delivered are something everyone is proud of.
A full navigation redesign, a unified command bar, a guided Privacy Program Builder, and a new design system that gave TrustArc's distributed teams the foundation to move fast and stay consistent.
Ask Arc translated expertise into a world-class experience.
The signature outcome of the partnership was Ask Arc—an AI-powered assistant built into the core of the TrustArc platform.
Decades of proprietary privacy knowledge, surfaced through conversations. Innovatemap helped TrustArc design not just the AI capability, but the experience around it.
From the right starter questions to contextual next steps and ultimately, direct pathways to the right part of the product. No training manual required.
That work led to dramatically increased engagement, faster onboarding, and a platform new users and internal team members could navigate on their own for the first time.
Delight is a retention strategy.
A product people enjoy using is a product people keep using. Alongside the structural redesign, Innovatemap brought the TrustArc platform to life through motion design, a refreshed visual language, and interaction patterns that feel modern and intuitive.
Details that might seem cosmetic on the surface do real work underneath: a well-placed animation builds confidence, a friendly interface lowers the barrier to exploration, and a product that feels good to use is one people come back to.
For TrustArc, that translated directly into stickier engagement, less hand-holding at onboarding, and users—both new and seasoned—discovering corners of the platform they'd never reached before.
Innovatemap helped us bring our vision to life a year faster than we would have otherwise. They helped us turn a complex, expert-heavy product into a more intuitive and accessible experience for a broader set of users. More than just delivering design work, they were a true thought partner who helped us move faster, stay focused, and communicate with clarity.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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Accelerate the vision to earn the acquisition.
TrustArc's CPO estimated the partnership helped them bring their product vision to life a full year faster than they could have done alone.
New users onboarded without documentation. Platform engagement increased significantly. And when TrustArc was in rooms with investors and potential acquirers, the product told the story for them—a modern, AI-forward platform positioned to lead the market, not catch up to it.
In December 2025, TrustArc was acquired by Main Capital Partners. The work we did together helped make that outcome possible.
350
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Partners
50
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Industries
40
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Exits and Acquisitions
$1B
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Funding Secured
