Positioning PMWEB for a new era of growth

PMWEB had long been recognized for its robust platform and trusted expertise in capital project and portfolio management. As the company entered a new phase of growth, its leadership saw an opportunity to elevate how the brand and product experience represented the strength of its solution.

While the platform was powerful, the story and user experience had yet to fully reflect its sophistication and the complete value it delivers across the project lifecycle. The goal was clear: refine the story, refresh the experience, and ensure that every interaction—across product, brand, and market—embodied the clarity, confidence, and excellence PMWEB is known for.

Innovatemap guided PMWEB through a full product experience transformation—from strategy to design. Together, we streamlined workflows across desktop and mobile, introduced a scalable design system, and unified the product experience through the new brand. The result: a modern, intuitive platform that empowers users to work confidently and sets the stage for continued innovation.

Innovatemap helped PMWEB bring greater clarity and cohesion to how the brand shows up in the market. We built a unified brand system and messaging framework that tells the complete lifecycle story—capturing the full value PMWEB delivers to owner-operators.

From a new visual identity and redesigned website to sales enablement tools and conference materials, every touchpoint was crafted to reinforce PMWEB’s leadership, strengthen recognition, and help teams show up with confidence.

Innovatemap partnered with PMWEB to align product experience and go-to-market strategy under one powerful, unified vision.

On the brand side, we helped express PMWEB’s leadership as the strategic control center for owner-operators—introducing a refined visual identity and equipping teams with messaging and materials that told the complete lifecycle story.

On the product side, we created a scalable design system and introduced modern responsive patterns that brought greater clarity, consistency, and focus to the platform experience.

Together, these efforts strengthened PMWEB’s position as a market leader—giving them a cohesive brand and product experience that reflects the sophistication of their solution and supports long-term growth.

From the start, Innovatemap and PMWEB worked as true partners—combining outside perspective with deep institutional knowledge to bring clarity and focus to both brand and product.

Together, we clarified the story they needed to tell, simplified the product hierarchy, and introduced design patterns that balanced modernization with familiarity for existing users.

Through close collaboration, we helped PMWEB move faster, align teams around a shared vision, and build a stronger foundation for continued growth.

The impact was unmistakable. PMWEB now has a brand and product experience that reflect the scale and sophistication of its platform—one that commands trust from enterprise buyers and stands out in a competitive market.

With a cohesive visual identity, clear messaging, and a redesigned website, the company’s story comes through with greater strength and consistency across every channel. The new design system sets a foundation for faster, more consistent product development and ongoing evolution.

Most importantly, PMWEB’s leadership, investors, and customers saw a company poised for its next era of growth—equipped with the unified experience and market presence to achieve it.

For PMWEB, this work marked the beginning of an ongoing partnership—one focused on continuous evolution and shared success. By aligning product experience and go-to-market strategy, Innovatemap helped strengthen PMWEB’s foundation for growth and amplify their leadership in market.

Today, our teams continue to collaborate—shaping what comes next for both the brand and the product. As a trusted partner, Innovatemap remains a source of strategic perspective, design expertise, and momentum to help PMWEB confidently achieve its boldest ambitions.