DEaler Trade Network
Scaling smarter to move faster
For nearly two decades, Dealer Trade Network has helped dealerships nationwide buy, sell, and source new vehicles with unmatched efficiency. As the company entered a period of rapid growth, leadership recognized an opportunity to evolve—transforming a trusted industry name into a modern, nationally recognized brand.
Innovatemap partnered with Dealer Trade Network to define a clear positioning strategy, refine their messaging, and activate a visual identity that matched their momentum. Together, we helped them move from a regional presence to a brand built to compete—and win—on a national stage.
Industries
Services
Deliverables
Brand Identity, Positioning and Messaging, Brand Activation, Brand Launch Video, Marketing Enablement, Sales Enablement, Website Copy and Design, Product Design, Product Management
The challenge.
After years of steady success, Dealer Trade Network was entering a new era of growth. With expanded operations and rising national demand, leadership recognized that their existing brand and messaging no longer reflected the scale—or sophistication—of the business.
To reach the next level, they needed more than a visual refresh. They needed a clear, differentiated story that could position them as an industry leader, unify their internal team, and earn trust with a national audience.
Our solution.
Innovatemap partnered with Dealer Trade Network to define a clear and scalable foundation for growth. Through our go-to-market expertise, we repositioned the company to speak confidently to a national audience while preserving the trust they’d built over nearly two decades.
We started by clarifying their market position and audience—articulating who they are, the value they provide, and the clients they serve. This strategic clarity shaped a messaging framework that could flex across every touchpoint, from sales conversations to digital presence.
With a renewed strategy in place, our design team brought the story to life through a modern visual identity—complete with new logo, color palette, typography, and photography direction. The refreshed brand balanced their established credibility with the energy and innovation of a data-driven company ready to lead the market.
From insights to impact.
We began with deep discovery to understand Dealer Trade Network’s business goals, competitive landscape, and customer needs. These insights shaped a product marketing strategy and messaging framework that gave leadership a clear, unified story to tell.
Next, our design team translated that strategy into a brand system built for scale. Every element—from color to composition—was designed to communicate credibility, precision, and forward momentum.
We equipped the DTN team with everything they needed to bring the new brand to life: a modern website, presentation materials, and internal tools that ensured alignment across teams and touchpoints.
To support internal adoption, we created a socialization deck that guided the team through the “why” behind the change—helping leadership build trust, clarity, and enthusiasm as they entered their next phase of growth.
Creating clarity to drive growth.
Dealer Trade Network emerged with a clear market position, a cohesive story, and a brand system built for growth. The new identity communicates trust and innovation—helping them stand out in a crowded industry while maintaining the credibility they’ve earned over two decades.
Internally, the refreshed strategy unified the team around a shared vision and empowered leadership to communicate with clarity and confidence. Externally, it positioned Dealer Trade Network as a modern, nationally recognized partner—ready to scale faster and compete at the highest level.
With a strong foundation in place, Dealer Trade Network now has the clarity, tools, and brand presence to fuel continued expansion and drive the next phase of their growth story.
A partnership to power what's next.
The Dealer Trade Network engagement represents what’s possible when a company pairs bold ambition with strategic clarity. Together, we transformed a trusted industry name into a brand ready to lead nationally—one built on insight, alignment, and intentional design.
We trusted Innovatemap to help us think bigger. They gave us the clarity and confidence to show up as the company we’ve become.
Christian Miller, CEO at Dealer Trade Network
For Innovatemap, this partnership embodies our approach: combining strategy and creativity to help growing companies scale smarter, move faster, and show up in the market with confidence.
350
+
Partners
50
+
Industries
40
+
Exits and Acquisitions
$1B
+
Funding Secured
The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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