Your Portfolio's Product & GTM Partner

We partner with private equity firms, venture capital investors, and studios to help their portfolio companies move faster, reduce risk, and deliver lasting results.

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PRoud to support top portfolios

Accelerating portfolio success

Every portfolio company hits moments where execution gaps slow momentum. That’s where we come in. Innovatemap is a product experience and go-to-market partner that works alongside your portfolio companies to solve challenges head-on. As a strategy and design partner, we bring senior-level expertise across product, design, and marketing to help teams make smarter decisions, execute effectively, and avoid costly missteps.

Product Experience

Stronger products. Better outcomes.

We help portfolio companies define, design, and renovate digital products that are valuable, usable, and built to scale. From early-stage validation to post-acquisition complexity, our work ensures team are building are building the right thing, the right way to deliver results.



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De-Risk Investments

Validate product direction, uncover user needs, and ensure a clear path to product-market fit.

Accelerate Growth

Clarify product strategy, prioritize the right opportunities, and create a roadmap that supports scalable growth.

Maximize Returns

Design intuitive user experiences that drive adoption, engagement, and long-term product performance.

Product Definition
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Product Roadmap
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Product Concept Design
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Design Systems
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User Workflow Mapping
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Information Architecture
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Product Definition
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Product Roadmap
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Product Concept Design
✢
Design Systems
✢
User Workflow Mapping
✢
Information Architecture
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Product Definition
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Product Roadmap
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Product Concept Design
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Design Systems
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User Workflow Mapping
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Information Architecture
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GO-TO-mARKET

Sharper positioning. Real traction.

We help portfolio companies say the right thing and make it stick. From sharpening positioning to designing standout brand assets, our go-to-market services help teams gain traction, connect with the right audiences, and accelerate growth to deliver results.

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De-Risk Investments

Validate positioning, messaging, and audience to ensure alignment with real market demand.

Accelerate Growth

Define go-to-market strategies that generate interest, support sales, and drive momentum in market.

Maximize Returns

Create brands that differentiate, build credibility, and convert attention into revenue.
Positioning and Messaging
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Product Hierarchy
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Company Brand Assets
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Video and Animation
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Website Design
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Packaging
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Positioning and Messaging
✢
Product Hierarchy
✢
Company Brand Assets
✢
Video and Animation
✢
Website Design
✢
Packaging
✢
Positioning and Messaging
✢
Product Hierarchy
✢
Company Brand Assets
✢
Video and Animation
✢
Website Design
✢
Packaging
✢

Flexible ways to partner

Every portfolio has different needs. We offer flexible engagement models to support both the firm and its portfolio companies at the right level.

Strategic Partner

Ongoing support across your portfolio—helping identify opportunities, advise leadership teams, and step in when execution support is needed.



Targeted Engagements

Focused, high-impact work with individual portfolio companies to solve specific product or go-to-market challenges.



Diligence & Pre-Investment Support

Evaluate product, experience, and go-to-market strategy before you invest—helping de-risk decisions and validate potential.

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BUILT FOR HOW INVESTORS WORK

We understand that not all portfolios look the same. Our approach flexes to support both venture-backed and PE-backed companies at the moments that matter most.

Venture Capital & Studios

We help early-stage companies turn great ideas into market-ready realities. By filling critical gaps across product, design, and go-to-market, we enable founders to validate faster, reach product-market fit, and build momentum ahead of their next round.
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Private Equity

We help PE-backed companies establish scalable product and go-to-market strategies that support growth at every stage. This allows teams to differentiate, improve retention, and drive the metrics that matter most for value creation and exit.
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Work we’re proud of.

A closer look at the products, brands, and stories we’ve helped bring to life.

Setting the stage for GTM momentum

Movable Ink

Deliverables

Keynote presentation content and design, Presentation animations, Product mockups, Conceptual designs, Sales decks, Sales enablement,
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Where mission meets design

YoJo

AI solutions to power growth

Native AI

Positioned for a new era of growth

PMWEB

New design system transforms UX

Movable Ink

Let’s talk about your portfolio

Whether you’re supporting a company through a critical growth phase, preparing for the next raise, or looking to add value across your portfolio, we’d love to connect.

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Overview

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