Innovatemap’s next chapter

After 11 years in business, we found ourselves at a familiar crossroads—the same kind we’ve helped countless clients navigate. The world around us had evolved, as had the people we serve, the challenges they face, and the way we help them win. Our offerings had grown to meet those changes. But our brand? It hadn’t caught up.

We’ve spent more than a decade helping visionary leaders bring clarity to their product and go-to-market strategies. But internally, we were feeling the very same pains we solve for others: scattered assets, unclear messaging, and a visual identity that no longer reflected the sophistication or expertise we bring to market.

We knew it was time. Time to apply our own proven process to ourselves. To bring alignment, scale, and clarity to our story. To ensure that how we look and how we speak reflect who we’ve become—and where we’re going next.

One of the first things we tackled was the most foundational: making it unmistakably clear who we are and the value we provide. We’ve always delivered both go-to-market and product experience services—but we hadn’t consistently led with that message. Now, that dual focus is front and center. Whether a client needs to map the right product direction, elevate their user experience, or amplify their story to drive market growth, we plug in as the strategic partner built to move them forward.

Most importantly, we finally said the quiet part out loud: what makes us different isn’t just our capabilities—it’s our expertise. Since 2014, Innovatemap has been helping companies grow, led by industry veterans with decades of experience in product strategy, marketing, and design. When the stakes are high, we’re the partner you want in the trenches.

Once the messaging was clear, it was time to ensure the brand looked the part. Our visual identity had become dated. It didn’t reflect the sophistication, confidence, or maturity we’d grown into. So we refreshed every aspect—starting with a refined logo and expanding into a more elevated color palette, scalable design system, and premium typography.

The concept behind our visual identity was simple but powerful: the magic happens in the space between. That’s where disciplines overlap, connections form, and clarity emerges. Our brand system was built to reflect that idea—visually and emotionally.

The new brand strikes the right balance: bold yet thoughtful, creative yet strategic. It signals who we are today, while making room for where we’re headed. We weren’t chasing trends. We were building a visual foundation designed to flex with us for years to come.

Each of our new colors plays a purposeful role. Purple leads with sophistication and creative credibility. Teal adds calm confidence, while peach introduces a sense of connection. Anchored by warm neutrals, the palette reflects both expertise and approachability.

To add depth and character, we introduced texture. It’s used intentionally where colors blend to emphasize moments of convergence. Inspired by analog processes, these subtle textures prevent the brand from feeling overly digital or cold.

Our shape and line system introduces structure without rigidity. Overlapping shapes highlight key moments, while a singular line creates connection and alignment. The line can be precise or more freeform, flexing based on context.

This wasn’t a surface-level refresh. We activated the new brand across every touchpoint—internally and externally. We rebuilt our website from the ground up. Produced a new brand video. Reimagined our social presence. Updated every piece of marketing collateral—from sales decks and client videos to printed leave-behinds and office signage.

We didn’t stop there. We also enabled our people with the tools and language they need to tell a consistent, compelling story. Because a brand isn’t just what you see—it’s what you experience. And every experience with Innovatemap is now aligned, intentional, and infused with clarity.

This rebrand was more than a refresh—it was a signal to the market. Innovatemap has evolved. We are sharper, stronger, and more essential than ever. We’re stepping into our next chapter with the same boldness we bring to every client challenge—ready for what’s next and built to lead the way.