BirdDog
Turning vision into conversion
BirdDog came to Innovatemap with a bold vision: become the largest provider of hunts in the world. Their goal was to build a first-of-its-kind marketplace connecting outdoor enthusiasts with exclusive hunting experiences.
Industries
Services
Deliverables
Design System, MVP Definition, Partner Activation, Product Management, Product Strategy, Production Design, Website Copy, Website Pages
Building user trust to drive conversion.
Bringing that vision to life required a partner with deep expertise in product strategy and design to create a platform that wasn’t just functional, it needed to deliver results, quickly.
As an extension of the BirdDog team, we reimagined their platform, refining the user experience to drive trust, engagement and conversion. Now evolved into a comprehensive solution for both hunters and landowners, BirdDog is scaling beyond hunting into new land monetization opportunities—unlocking even greater potential for growth.
The problem.
BirdDog set out to build a seamless, self service platform to connect hunters and landowners with premium hunting experiences. But after launching their MVP, it became clear that the experience wasn’t delivering—conversions were low, and too much had to happen behind the scenes to complete a booking.
They needed more than just a fast launch. They needed a partner who could refine their product into a scalable, world-class self-service experience.
The solution.
Partnering with Innovatemap, BirdDog transformed their MVP into a seamless user experience that converts. We reimagined the booking experience with flexible infrastructure to support complex offerings and feature add-ons—all while ensuring intuitive, self-service functionality.
For landowners, we designed a tool to manage properties, availability and guest communications, removing friction and positioning BirdDog to scale.
The result? A platform that’s effortless to use, builds trust and drives meaningful conversion.
Upleveling the MVP.
Our teams worked together to refine and elevate BirdDog’s MVP, ensuring it wasn’t just functional—but primed for scale. We established scalable design systems that streamlined the user experience. Beyond the launch, we continued as their production design partner, fine-tuning the platform to drive engagement and conversion.
Since launching last summer, BirdDog’s user base has grown by nearly 600%—a testament to the power of a world-class user experience.
Delivering a user experience to drive engagement.
BirdDog is more than just ‘Airbnb for hunters’—it’s a comprehensive platform connecting enthusiasts with premium hunting experiences ranging from first-time excursions to exclusive adventures. Through an intuitive, self-service platform, users can easily discover, compare and book their ideal hunting experience.
The elevated and intuitive user experience speaks for itself. Average session duration increased from 15 seconds to over a minute.
Driving credibility through partnerships.
Beyond the core platform, we designed landing pages to launch partnerships with national brands like Field & Stream, ensuring the messaging resonated with both landowners and hunters.
Phrases like “Put Your Land to Work” and “The Outdoors Are Calling” weren’t just taglines—they were crafted to reinforce BirdDog’s value proposition and build brand trust.
These partnerships have fueled significant growth, driving daily site traffic from hundreds to thousands of visitors.
By strengthening BirdDog’s digital presence and aligning with established brands, we helped transform credibility into conversion—turning casual browsers into booking customers.
Transforming an MVP into a growth engine.
Our strategic design expertise helped BirdDog transform their MVP into a market-ready platform. We took a critical approach to every product screen and workflow, ensuring a seamless experience that reduced friction and built trust for both hunters and landowners.
The impact? Increased user engagement, organic bookings and a scalable platform that continues to drive growth.
Unlocking value for new users.
For landowners, BirdDog is more than a booking platform—it’s a comprehensive management system that unlocks their property’s full potential.
Through intuitive tools and data insights, landowners can discover new revenue opportunities. The platform bridges the gap for both seasoned property owners and next-generation landowners seeking modern solutions to preserve and enhance the legacy of their land.
Ready for a partner to help bring your bold visions to life? Let’s talk.
The return on investment is so much higher with a partner like Innovatemap. They understand the complexities of what we’re trying to do, and we work together to find a solution. Not only do we move quickly, but thoughtfully and with a lot of creativity.
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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