From keynote to catalyst

Movable Ink’s annual conference is more than an event—it’s a critical moment to articulate their vision, preview innovation, and build anticipation for what’s next.

For their most recent keynote, the message centered on the future of marketing, with AI, personalization, and performance at the forefront. Movable Ink wanted to connect these trends to the evolution of their platform, helping marketers see how each feature they were unveiling wasn’t just “new”—it was essential for staying competitive. To succeed, the keynote needed to do more than inform. It had to inspire. They needed a partner who could bring that story to life visually and emotionally, while aligning every detail with the conference theme.

Having worked with Movable Ink as a product experience partner, Innovatemap was already deeply familiar with their platform and audience. Ahead of the Think Summit, we also helped elevate their sales motion with refreshed sales decks that aligned with their latest positioning. With that foundation in place, our go-to-market team quickly plugged in to shape the keynote from the inside out. We collaborated closely with Movable Ink to:

• Develop a strong narrative arc that tied emerging marketing trends to the capabilities of their platform.
• Apply the event’s theme to a stylized, on-brand template that elevated the entire experience.
• Visualize complex, abstract concepts in ways that were clear, memorable, and grounded in real-world use cases.
• Incorporate motion throughout to bring ideas to life and guide the audience through key moments.
• Mock up realistic outputs to show how marketers could use new features to drive impact across channels.
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The result was a keynote that helped marketers see not just 
where the industry was going—but how Movable Ink would help 
them lead the way.

The impact of the keynote extended well beyond the stage. Internally, the Movable Ink team saw the keynote as an extremely effective storytelling tool—so much so that the content was reused across multiple keynotes globally, embedded in sales enablement materials, and repurposed across the website.

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After the event, we helped the Movable Ink team revisit and refine their sales decks, weaving in key themes and product messaging from the Think Summit to ensure consistency and extend the narrative’s impact across the buyer journey.

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On LinkedIn, team members called out the clarity, creativity, and craft of the presentation. More importantly, it helped their audience see the value of upcoming features in context—building anticipation and driving faster adoption.

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This wasn’t just another deck. It was a moment of alignment between story, strategy, and brand—and a testament to what happens when product, marketing, and design come together.