Bringing AI innovation to a risk-averse industry.

Rimsys had an ambitious AI vision. Turning it into a valuable product experience meant challenging established ways of working and understanding what customers actually needed.

Through customer research and concept validation, we explored how regulatory professionals manage submissions, where manual processes slow them down, and what they need from AI.

The research revealed an important balance. Users recognized AI's potential to save time, but they weren't willing to sacrifice accuracy or control.

These insights shaped our product strategy. We kept the experience familiar, with AI handling more of the manual work and regulatory professionals reviewing and approving the results.

Beyond the product itself, our team brought a fresh perspective to Rimsys's design process, introducing new tools, challenging assumptions, and helping the internal team adopt more collaborative, user-centered ways of working.

Preparing documentation for regulatory approval is time-consuming and complex. We designed an AI-assisted and embedded submission workflow that uses existing data to generate much of the initial content, giving users a significant head start.

From field mapping and content generation to document editing, the experience allows regulatory professionals to review, refine, and approve information before moving forward.

Additionally, we designed a map-based regulatory intelligence experience that helps users stay informed about changing requirements across global markets and connect those updates to workflows within Rimsys. Rather than introducing intelligence as a standalone feature, Rimsys could show how it supports the work regulatory teams already do.

The value of thoughtful design was evident after launch. When Rimsys released its initial Intelligence experience, the core workflows held up. Customer feedback led to targeted refinements rather than a fundamental redesign, helping the team reach a more mature experience faster.

As our partnership evolved, Rimsys was preparing to introduce Market Access, a new AI-native product designed to help medical device companies evaluate opportunities and plan their entry into new markets.

While RIM supports regulatory execution, Market Access focuses on the planning that comes before it. For Rimsys, this meant reaching a different buyer with a new offering.

Our previous product work gave us a head start. We already understood the regulatory landscape, customer workflows, and the nuances of bringing software to medical device companies. That foundation allowed us to move directly into the strategic questions of how to position the new product and connect it to the broader Rimsys platform.

Rather than leading with AI buzzwords, we focused the positioning and messaging on what Market Access helps buyers accomplish, from evaluating market opportunities and understanding regulatory requirements in each distinct market to making more informed decisions about global expansion. The emphasis was on the outcomes, not the technology behind them.

With a growing product portfolio, Rimsys needed more than a name and visual identity for Market Access. They needed a clear way to explain how its offerings fit together, both today and as the platform evolves.

We started with the fundamentals.

Through a deliberate brand and product hierarchy process, we helped Rimsys clarify the relationship between RIM, Market Access, and its broader AI capabilities before developing the supporting messaging and visuals.

That work informed the name Market Access. We then created a complementary visual identity that built on the existing Rimsys brand.

We carried that foundation into a marketecture framework, website design and copy, discovery deck, and sales enablement materials.

The process required slowing down to make important decisions early. But it gave Rimsys a clearer, more scalable story and helped avoid the repeated renaming and repositioning that can come from moving too quickly.

For Rimsys, the partnership delivered more than new product designs and go-to-market assets. It helped establish a stronger foundation for how the company builds, evolves, and brings products to market.

On the product side, Rimsys launched its Intelligence experience with core workflows that established a strong foundation for future enhancements. The team also adopted modern design tools and collaborative practices that continue to support faster, more thoughtful product development.

On the go-to-market side, Rimsys now has the positioning, brand identity, and sales tools to introduce Market Access to a new audience, communicate its value, and establish its place within the broader Rimsys portfolio.

Across both engagements, Innovatemap helped Rimsys challenge old assumptions, make more informed decisions, and move forward with speed and confidence.

Rimsys set out to make regulatory work smarter. Today, it has AI experiences designed around the needs of regulatory professionals and a stronger market presence, positioningthe platform for continued growth.

‍