Rooted in what makes them different, Ivy Ventures’ positioning framework helps them efficiently and accurately describe the value they deliver.
While the foundational statement guides all messaging, benefit pillars clearly identify Ivy’s value and differentiators.
Icons and illustration shapes were inspired by dominos creating a flywheel. “If you tip a domino the right way, the flywheel will start,” said Tressa Janes, Brand Designer.
“Ivy’s smart capital will tip the dominos and kickstart something different and special. We used motion to show this in a more impactful and concise way than static alone.”
“The brand helps Ivy stand out to the right type of founder as trustworthy, reliable and excellent across the board,” said Meghan Pfeifer, Principal Product Marketer and Brand Strategist.
Because of Ivy’s unique value proposition, we created a bold brand that strikes the balance between differentiation, boldness, professionalism and credibility.
“Red was a blue ocean choice in VC, no one really goes red,” Meghan said. “The brand looks elevated, premier, and established from the first touchpoint.”