“We communicated the truth about who they are and what they do, and that clearly shows how they’re different from competitors,” Meghan Pfeifer (Senior Product Marketer & Brand Strategist) said. “Hoplite is very different, so it wasn’t hard to leverage the right words and visuals to bring their value front and center.”
Since differentiation and credibility were critical to Hoplite, the brand balances professionalism with approachability to look modern and innovative. It feels more like the brand of a tech-advanced accounting firm or law office than a cybersecurity company, which helps differentiate Hoplite as trusted advisors.
“Hoplite listens to and educates their clients about cybersecurity. Clients feel heard and begin to understand,” Meghan said. “What Hoplite does is not magic. It’s science and hard work backed by highly skilled individuals. We needed to show buyers that Hoplite educates them about risks and empowers them to be proactive, which is more than what their competitors do.”