To accurately reflect its value and expanded product offerings to a new audience, we repositioned Base. Base’s foundational statement clearly articulates what the product is, who needs it and why it matters.
“Never underestimate the power of a consistent story,” Maria Otteson (Senior Product Marketer) said. “Your product marketing shouldn’t be a combination of what you’ve said for the last several years. A consistent and scalable story is impactful and freeing, especially after a big shift. It helps you (and your buyers) finally understand who you are.”
“Base’s updated and refreshed brand drives them toward a more modern and fresh look,” Tressa Janes (Brand Designer) said. “Consistent visuals and design guides equip Base to own the brand’s future by building on a solid foundation.”