Base, the modern solution for Executive Assistants (EAs), equips EAs with the tools, training and support they need to be more efficient in their roles and lead impactful careers. 

After merging with 33Vincent and becoming the world's only full spectrum, tech-enabled executive assistants hub, Base’s brand and product marketing were misaligned with who they were.

Together, we created a scalable, repeatable and consistent visual identity, brand and site that attract and engage buyers. 

What We Did:
  • Brand Refresh
  • Positioning & Messaging
  • Website Design
  • Website Development
Foundational Statement – What They Are

To accurately reflect its value and expanded product offerings to a new audience, we repositioned Base. Base’s foundational statement clearly articulates what the product is, who needs it and why it matters. 

Read more about our work with Base

Brand Palette
Brand Visual Element
Motion for Website
Foundational Statement – What They Do & Why it Matters

“Never underestimate the power of a consistent story,” Maria Otteson (Senior Product Marketer) said. “Your product marketing shouldn’t be a combination of what you’ve said for the last several years. A consistent and scalable story is impactful and freeing, especially after a big shift. It helps you (and your buyers) finally understand who you are.”

Read more about our engagement with Base

Brand Visual Element
Website Illustration Components
Brand Visual Element

“Base’s updated and refreshed brand drives them toward a more modern and fresh look,” Tressa Janes (Brand Designer) said. “Consistent visuals and design guides equip Base to own the brand’s future by building on a solid foundation.” 

Read about our partnership with Base

Site Section Components
Curated Photo Library
Brand Concept
Brand Visual Element