Groundwork helps contractors virtually engage with homeowners so they can vet prospects before rolling a truck to the job site. With early market traction, they needed visionary prototypes to advance thinking and raise capital.

We designed a dev-ready MVP with screens for the contractor and homeowner experience, a brand identity, and renamed the company to enable launch.

What We Did:
  • Brand Identity
  • Clickable Prototype
  • MVP UX Design
  • Naming

Jeff’s [Groundwork’s] audience understands and appreciates tools. So, we bounced off of the idea of a tool and made the brand look, speak, and behave a little more like a tool in order to make the brand resonate a lot more with what the audience was familiar and comfortable with.

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Each element of a brand strategy is carefully thought out and works in harmony to create a comprehensive brand that conveys Groundwork’s mission and value to potential clients.

Read more on our engagement with Groundwork