Groundwork
Groundwork helps contractors virtually engage with homeowners so they can vet prospects before rolling a truck to the job site. With early market traction, they needed visionary prototypes to advance thinking and raise capital.
We designed a dev-ready MVP with screens for the contractor and homeowner experience, a brand identity, and renamed the company to enable launch.
- Brand Identity
- Clickable Prototype
- MVP UX Design
- Naming
Jeff’s [Groundwork’s] audience understands and appreciates tools. So, we bounced off of the idea of a tool and made the brand look, speak, and behave a little more like a tool in order to make the brand resonate a lot more with what the audience was familiar and comfortable with.
Each element of a brand strategy is carefully thought out and works in harmony to create a comprehensive brand that conveys Groundwork’s mission and value to potential clients.
Read more on our engagement with Groundwork
