Maria Otteson

Senior Product Marketer

Maria Otteson assembles the whole picture that surrounds products so our clients can tell stories that accelerate growth. With her unparalleled attention to unspoken details and what audiences value, Maria finds what’s most true, compelling, and unique about our clients so they can establish the product marketing foundation they need to thrive.

Clear and differentiated positioning and original messaging are second nature to Maria. When collaborating with clients, she asks the questions that uncover the deepest levels of the market, allowing her to untangle needed buyer insights that inform business-changing decisions. Whether she’s creating product videos for clients like Doodle, building a pitch deck for ZipParts or writing website copy for Base, Maria loves approaching unique challenges with a collaborative spirit and the belief that the best ideas win.

A tri-sport athlete in high school who to this day can’t get enough of being active, Maria leads Innovatemap’s wellness programs. She loves exploring Indy, trying new restaurants, and finding her next DIY project.

Selected Work