“Tourial’s existing product was very well suited for the designer audience, with thorough customization capabilities and control,” said Laurimar Garcia, Product Researcher.
“But marketers want to minimize their time designing so they can maximize their time sharing. They need a simpler product with more intuitive design flows and in-depth sharing capabilities so they can create beautifully branded tours quickly.”
Prior to design, we held working sessions to discuss workflows, conceptual diagrams and wireframes. Together, we worked through key problem areas, discussed alternatives and pressure-tested different ideas. This stage of the process aligned us as a team of partners to move confidently into design.
Down to every detail, we created design patterns for Tourial’s in-house design team to reuse and build on as they scale. Now, any added feature will look cohesive with the product two years down the line because it follows the design framework.