The MathTrack badge is a powerful secondary brand mark used widely throughout the brand because it serves as a visual shorthand for the value users will experience. The badge is a symbol for what MathTrack can help you accomplish — you’ll become a MathTrack teacher.
MathTrack’s sales cycle used to include long and arduous explanations about what the solution is and how it works.
Now, MathTrack has a consistent, repeatable and scalable messaging framework that instantly clarifies its value. This makes room for more productive conversations about pricing and contracts, ultimately shortening the sales cycle.
The brand shapes were born out of basic geometry, hinting at the subject matter. We didn’t lean into traditional math imagery because it can feel too exclusive, and MathTrack is about bringing better, more accessible education to everyone.
Because speed is such a huge benefit and differentiator for MathTrack, elements of the brand visualize the path to becoming a MathTrack teacher. It helps aspiring teachers envision their journey to success, which is simpler and more accessible than ever.
A key theme of the brand, which is emphasized with motion, is flipping the script. MathTrack is helping people think about math differently — they’re changing perceptions and shifting expectations. Motion shows this in a more impactful and concise way than static alone.
“Within 30 days of closing our seed round, we’ve gained traction in two new markets,”said CEO Dr. Kevin Berkopes.
“Our great brand hides the complexity of our work so people see the value of the product rather than what it took to create it. No doubt this work is greatly contributing to the 35% month over month growth of our solution.”