To bring Wellkind to life, Innovatemap helped VMS BioMarketing:
1. Align internally on their product strategy and vision for the future.
2. Activate that strategy by building a product users love.
3. Translate the product’s value into the right words, visuals and tools so customers want to keep using the product.
We created the entire foundation for how the brand looks and talks, both in and out of the product.
From start to finish, we took the product through design to development, launch and beyond.
We equipped the VMS team with the story, words and tools to educate and inspire people to use and promote Wellkind.
Our product managers and designers helped the VMS team identify what product to build and how to get there.
After first defining and activating the right MVP roadmap, we prioritized the most valuable features and designed product screens to support development.
The strong product marketing and brand foundation not only explains what the product does and why, but it creates a welcoming space that empowers patients to access information at their own pace whenever they need it.
Research found people have better relationships with the brands that make their shoes than the companies that make the life-saving medication they take every day.
To build a more meaningful connection between users and the product, we created impactful words, tools and visuals so patients enjoy the app and want to continue treatment.