The Juice’s foundational statement and benefit pillars articulate who they are, the audiences they serve and the value they deliver to both personas.
Armed with a consistent, repeatable and scalable framework, buyers instantly understand what The Juice does, who it’s for and why it matters.
To make The Juice’s product more valuable and usable, we redesigned the entire application and interface from start to finish.
We started with an onboarding flow that introduces new users to The Juice’s value. After signing up, a new home feed shows users newly-created personalized content. Then, added search functionality allows them to search across thousands of resources.
We built product-led growth into the fabric of The Juice.
“For PLG to be successful, it takes both sides of the house, product design and product marketing,” explained Jon Moore (Principal, Product Design).
“Locking a feature or adding a badge is easy, but it’s not enough. You have to tell users why it’s locked and get them excited to unlock it, and that’s where product marketing becomes invaluable.”
“Since implementing the changes, we’ve already seen a 25% increase in the number of brands an average user follows, which is great for stickiness and engagement,” said Jonathan Gandolf, Founder & CEO of The Juice.
If a user doesn’t follow brands when joining, the algorithm has to guess what content they should see. When the product design encourages users to follow brands earlier, The Juice can curate a personalized digest of content that maximizes value and impact for the user.