We created the foundation for Panzura’s positioning and messaging to tell the world who they are and what they do.
“Panzura is a scaleup with in-house product talent that understands product marketing and their product well,” Leanna Adeola (Principal, Product Marketing & Brand) said. “But their full-time job is not to do that. We carved out time to help them think through the words to describe Panzura’s products and their value.”
With 25 years in the business, Panzura is an established company. “They have a lot of products, and those products do a lot of different things,” Leanna explained. “We helped them organize all their products into distinct product families.”
Panzura was a great partner because they deeply understood the value of what we do. We helped accelerate growth as their strategic partner, building foundational elements of Panzura’s product marketing strategy that will scale with them.