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Laurimar Garcia

Product Researcher

Laurimar brings her fascination with technology and human decision-making to help clients see the truth behind their products. She’ll ask the questions and deliver the clear, concrete insights you need to understand why your product exists and who it will most impact when it’s out in the world.

Formerly a designer at Graham Allen Partners and Covur (both located in her home, South Bend, IN), Laurimar brings in-house and consultancy experience to our diverse clients, including NOWINCLUDED and Louisville Water Company. She’s a thorough researcher and active listener who loves untangling the problems that hold products back. With Laurimar, you’ll discover surprises before they surprise you and unpack insights that are inclusive of your customers’ needs and your own business goals.

Talk to Laurimar for cosplaying tips and tricks, or to just admire her past ensembles. A fun day for her looks like long walks with family, good food, and a new Marvel movie.