Microblink uses artificial intelligence to simplify our daily lives securely and responsibly. After a successful acquisition and large investment, Microblink CEO and co-founder Darren Bassman needed to tell a cohesive and compelling story.

With a strong in-house design team, Microblink needed help enabling their team for success through positioning, messaging, and brand. We refreshed their brand with an exciting motion logo, repositioned to include new product offerings, created a website that better reflects their value, and more. 

What We Did:
  • Brand Guidelines
  • Brand Refresh
  • Motion Logo
  • Positioning
  • Product Hierarchy
  • Website
Motion Logo
Motion Logo Schematic
Static Logos

We evolved their look — from their logo (which incorporates motion) and color palette to the visuals and visual language. Additionally, we created robust design guides for their in-house design team.

Read more about our work with Microblink

Brand Positioning + Visual Language
Brand Concept
Icons in Use

“It was a true partnership where we had to have tough conversations about their audience and their company direction,” Leanna explained. “Their stakeholders were key decision makers for a multi-million-dollar business, and they still gave us their full attention and brain power to do great work.”

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Color Pallete
Brand Guide Pages

To activate Microblink’s refreshed brand, product hierarchy, and market position, we built a user-friendly site that conveys value to buyers. Product launch enablement and site redesign were key to up leveling the user experience. 

Read more about how we designed Microblink’s site

Brand Concept
Mobile Pages