We evolved their look — from their logo (which incorporates motion) and color palette to the visuals and visual language. Additionally, we created robust design guides for their in-house design team.
“It was a true partnership where we had to have tough conversations about their audience and their company direction,” Leanna explained. “Their stakeholders were key decision makers for a multi-million-dollar business, and they still gave us their full attention and brain power to do great work.”
To activate Microblink’s refreshed brand, product hierarchy, and market position, we built a user-friendly site that conveys value to buyers. Product launch enablement and site redesign were key to up leveling the user experience.