RICS wanted and needed to separate themselves from the pack and to differentiate as the new, modern, connected retail system. When we began working together, there was an impending trade show that provided the perfect deadline for RICS to launch a new brand, and to elevate themselves in the eyes of the market.
To create a more compelling story and new visual identity that would help them stand out and resonate strongly with their existing market, RICS leaned on our brand and product marketing teams. The intent was to re-imagine how the business looks, talks, and feels by updating the brand and crafting more compelling positioning and messaging.
Jason shared, “Innovatemap filled this (UI/UX) organizational need and became an extension of our team bringing deep expertise, process knowledge, and skills.” Since this was an overhaul of an existing product, we revisited everything.