Photography and illustrations are very important to NOWINCLUDED. The people are very real, authentic, and diverse in age and socioeconomic status. The brand shows that you are included no matter what you look like, who you are, and where you are.
User research helped us define their digital product vision, and we used the feedback to establish their look and feel. We formed the words that describe who they are. We created all the materials to launch the brand appropriately. Because we worked on the product and their brand, we therefore could build a consistent brand identity, site, and product.
What started as a one-way conversation is now in the position to facilitate flourishing connection and feedback in this new digital product.