NatureConnect
NatureConnect is an engagement center dedicated to organizing positive change in our world through nature restoration projects. Their mission connects organizations focused on environmental impact with qualified volunteers who have the expertise and capacity to help.
They came to Innovatemap with a vision and passion to build a tool that would leave a lasting legacy to make the world a better place. They needed a partner to help them think big, design smart and do it right the first time.
Through our partnership, we’ve created more than a platform, we’ve helped NatureConnect establish the foundation to create measurable environmental impact that will sustain generations to come.
- Brand Identity
- Design Systems
- Development Enablement
- Marketing Enablement
- Motion Design
- MVP Definition
- Naming
- Positioning & Messaging
- Product Design
- Product Management
- Product Strategy
- Production Design
- Sales Enablement
- Website Design
“You helped us build something more than a piece of software—you helped us build our legacy. We couldn’t have done this without you.”
Betsy Cross
President and Co-Founder at NatureConnect
From the start, the NatureConnect team envisioned creating a legacy that would endure beyond software—a platform that empowers and inspires users to leave the world better than they found it.
Within the platform, organizations can connect with skilled volunteers eager to make a positive impact on nature through restoration, outreach and education.
As we designed the platform, we quickly recognized that NatureConnect’s existing brand didn’t reflect the scale of their vision or the impact of their work. Innovatemap led a comprehensive rebrand, developing positioning that articulated their unique value, messaging that resonated with the right audiences and a refreshed visual identity that embodied their mission.
Our designers collaborated to translate their passion for nature restoration into a cohesive visual system with earthy hues, natural imagery and typography that would appeal to their target audience.
This transformation gave NatureConnect the visual presence needed to inspire trust and mobilize the passionate community they’re building.
The new NatureConnect website serves as both a digital front door and a powerful marketing tool. We crafted clear, compelling positioning and messaging that speaks directly to the conservation organizations seeking partners and volunteers ready to contribute their time and expertise.
The site was thoughtfully designed to reflect NatureConnect’s mission while making it easy for visitors to understand their value and take meaningful action. The website now effectively communicates not just what NatureConnect does, but why it matters—creating a compelling digital experience that inspires engagement and builds the foundation for their growing community of nature advocates.
The heart of NatureConnect’s engagement center lies in connecting volunteers with projects where they can make a real difference. We designed the volunteer experience with simplicity and impact in mind—creating an intuitive interface where users can easily discover restoration opportunities that match their skills and interests.
The platform enables volunteers to browse projects, track their contributions, and visualize their impact. This thoughtful design transforms what could have been a complex organizational challenge into a seamless experience that inspires action and keeps volunteers engaged in the mission of healing our natural world.
The NatureConnect platform extends beyond the screen and into the field where the real restoration work happens. In the future, volunteers will be able seamlessly log their hours and record their impact—all without interrupting the important work at hand.
This thoughtful integration of technology and on-site activities demonstrates how we designed the platform to enhance, not complicate, the volunteer experience.
The visual identity for NatureConnect extends beyond functional elements to include artistic interpretations of the natural world. These delicate illustrations capture both the beauty and fragility of the ecosystems NatureConnect works to protect.
Our design team created these assets to help NatureConnect tell their story visually across marketing materials, presentations and digital touchpoints. These thoughtful details reflect the care and attention that went into every aspect of building a brand that truly honors their mission.
The partnership between Innovatemap and NatureConnect exemplifies what happens when expertise meets passion.
The launch of their updated platform marks the beginning of a new chapter for NatureConnect. The engagement center is helping organizations and volunteers alike organize, mobilize and measure their impact in meaningful ways.
Ready to transform your vision into reality? Let’s connect to discover how we can help you build something that makes a lasting difference.
3D Nature Technologies, Inc. is a non-profit, 501(c)(3), whose NatureConnect software application is designed as an org-to-org engagement center.
