Parspec, a B2B company that streamlines construction submittals, needed to simplify their user experience and update their visual identity.

With an official product launch on the horizon, Parspec partnered with Innovatemap.

Together, we developed an intuitive experience that enables users to onboard, easily create submittals and share with others quickly. Then, we designed a refreshed brand and website that establish Parspec’s credibility as a forward thinker in the construction space.

What We Did:
  • Brand Guidelines
  • Brand Identity
  • Clickable Prototype
  • Development Support
  • Feature Definition
  • Product Video
  • Production UX/UI Design
  • Sales Deck
  • User Workflow Design
  • Website
Marketing & Product Font
Color Palette with Usage Proportions
Previous Site Branding to Updated Site Branding

Parspec came to us with an existing brand but wanted to maximize their launch impact. We refreshed the brand to better resonate with the right buyers. 

As a tech company in the construction space, Parspec felt a unique pain. The brand needed to maintain approachability while establishing credibility as a tech-forward and innovative product.

Read more on our engagement with Parspec

Visual Language
Mobile Screens
Visual Language
Product Explainer Video
Product Modal – Upload Verification
Product Dashboard Screens
Visual Language
Product Modals

We worked together to deeply understand and simplify the workflows, established a clear information hierarchy, designed self-service onboarding, and created a dashboard to visualize information more effectively.

“We gave them the tools and the foundation. Now they can scale with intentionality,” Kate Harrison, Product Manager, said.

See more of our work with Parspec

Product Screen – Add Products
Brand & Product Mock Up
Brand Guide