Parspec came to us with an existing brand but wanted to maximize their launch impact. We refreshed the brand to better resonate with the right buyers.
As a tech company in the construction space, Parspec felt a unique pain. The brand needed to maintain approachability while establishing credibility as a tech-forward and innovative product.
We worked together to deeply understand and simplify the workflows, established a clear information hierarchy, designed self-service onboarding, and created a dashboard to visualize information more effectively.
“We gave them the tools and the foundation. Now they can scale with intentionality,” Kate Harrison, Product Manager, said.