Parspec, a B2B company that streamlines construction submittals, needed to simplify their user experience and update their visual identity.
With an official product launch on the horizon, Parspec partnered with Innovatemap.
Together, we developed an intuitive experience that enables users to onboard, easily create submittals and share with others quickly. Then, we designed a refreshed brand and website that establish Parspec’s credibility as a forward thinker in the construction space.
- Brand Guidelines
- Brand Identity
- Clickable Prototype
- Development Support
- Feature Definition
- Product Video
- Production UX/UI Design
- Sales Deck
- User Workflow Design
Parspec came to us with an existing brand but wanted to maximize their launch impact. We refreshed the brand to better resonate with the right buyers.
As a tech company in the construction space, Parspec felt a unique pain. The brand needed to maintain approachability while establishing credibility as a tech-forward and innovative product.
Read more on our engagement with Parspec
We worked together to deeply understand and simplify the workflows, established a clear information hierarchy, designed self-service onboarding, and created a dashboard to visualize information more effectively.
“We gave them the tools and the foundation. Now they can scale with intentionality,” Kate Harrison, Product Manager, said.