As part of their new visual identity, we introduced a fresh logo, typography, color palette, visual language and photography style. Their new brand identity strikes a balance between honoring their 20-year history and leaning into a modern, data-driven company.
Beyond the core elements, we integrated the new brand and messaging across various platforms and tools ranging from a new website and presentation decks to physical merchandise.
To ensure a smooth internal transition, we equipped the Dealer Trade Network team with a comprehensive socialization deck. This resource conveyed the brand and positioning changes to rally team members.
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