Dealer Trade Network
To support their monumental growth and future revenue goals, they had to develop a new strategy to speak to a larger audience and solidify their brand status. Through product marketing and brand, Innovatemap experts helped Dealer Trade Network create and activate a new strategy for their next chapter.
With a new brand identity and scalable messaging framework, Dealer Trade Network is equipped to become a national brand and be seen as America's trading floor for new cars, disrupting and transforming the industry.
- Brand Activation
- Brand Identity
- Brand Launch Video
- Marketing Enablement
- Positioning and Messaging
- Product Design
- Product Management
- Sales Enablement
- Website
To speak to a national audience, we redefined Dealer Trade Network’s positioning to clearly state who they are, the value they provide and who they serve.
“Dealer Trade Network trusted the Innovatemap team to do what we do best,” said Meghan Pfeifer Corsello, Principal Product Marketer and Brand Strategist. “We collaborated closely with new leadership, and by extension, earned the trust of their extended team. We helped Dealer Trade Network build momentum and trust in the automotive industry by learning the ins and outs of their world and helping them tell their story authentically.”
As part of their new visual identity, we introduced a fresh logo, typography, color palette, visual language and photography style. Their new brand identity strikes a balance between honoring their 20-year history and leaning into a modern, data-driven company.
Beyond the core elements, we integrated the new brand and messaging across various platforms and tools ranging from a new website and presentation decks to physical merchandise.
To ensure a smooth internal transition, we equipped the Dealer Trade Network team with a comprehensive socialization deck. This resource conveyed the brand and positioning changes to rally team members.
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