RALLY
RALLY is the largest global cross-sector innovation conference that brings together founders and entrepreneurs, VCs and investors, thought-leaders and game changers.
“One of the big goals this year was to create core memories for attendees of RALLY through the delivery of an engaging and impactful experience,” said Muhammad Yasin, Vice President of Marketing, Elevate Ventures.
We were proud to be RALLY’s official design partner, helping them to extend the conference brand and design key digital and print activations for the conference floor.
- Conference Brand Elements
- Conference Brand Logo
- Conference Intro Video
- Hallway Signage and Banners
- In-Prize Stage Design
- Keynote Speakers Intro Video
- Main Stage Design
- Swag Storefront Design
- Wayfinding Cubes
“I got goosebumps when I first saw the stage in real life, and I personally have memories seared into my skull that are a direct result of the expert design work of this team.”
Muhammad Yasin
VP of Marketing at Elevate Ventures
To go along with this year’s conference theme, we started by giving the conference logo a refresh to emphasize the idea of convergence. The arrows pointing inwards to the glowing center of the brand symbol represents the energy and synergy created when different ideas and diverse entities come together to collaborate.
Outside of the logo, Jeremiah Steiner incorporated gradient color bars into the visual language, visually merging the brand colors together, transforming and expanding what once existed alone into a unified, vibrant spectrum.
As the opportunity to converge only exists with motion, Yhareli Miller created a unique motion language for RALLY to visually represent the experience of the conference attendees converging together, transforming thoughts into change, and expanding ideas into action.
“Jeremiah took a spark of an idea and quickly expanded that into a beautiful and expansive design language that we were able to use across the site,” said Muhammad. “Yhareli brought the main stage experience to life with a deft application of subtle and overt motion.”
The combination of a cohesive brand language and motion visuals were showcased especially on the main stage of the conference.
As the event production partner, Freeman used concepts and designs from Innovatemap to create light patterns to extend the main stage design and motion from beyond the full-width screens onto the curtains, walls, and ceilings, creating a fully immersive, 360-degree experience for attendees.
“The design of the environment played a crucial role in curating the vibe necessary to accomplish [our goals],” said Muhammad. “and Innovatemap was a key partner.”
Learn how Innovatemap can help you turn your goals into complete, impactful experiences.
