To resonate with bigger companies, Orderbot needed to look more credible. So we designed a new identity — one that looks elevated and sophisticated, but still friendly and light-hearted.
Being friendly and approachable is key to how Orderbot works with their customers. It was vital that the brand identity convey that, too. Between the tone of the messaging and the approachability of the visuals, it’s full of personality.
Parker McCullough (Senior Brand Designer) explained, “When we rebrand, we don’t change things just for the sake of changing things. We dive deeper to see what’s successful and what’s not. Then we evolve the brand while retaining any equity they already have so they can shine in a new way.”
A powerful foundational statement clearly articulates their value, why they’re different and who they’re serving to help Orderbot resonate with the right buyers.
Benefit pillars make value propositions clear and easy to understand. They speak to the most important value Orderbot delivers. These words play a key role in all marketing and sales communications.
Orderbot was ready to level up their brand identity. We gave them the words and the visuals to help them get there.
The value of Orderbot’s new brand extends beyond the product. Leanna Adeola (Principal, Product Marketing & Brand) explained, “A great rebrand is powerful — not just externally, but internally as well. It makes your team feel proud that they work for your company.”