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About Innovatemap — 01.26.2021

Innovatemap announces team, services and geographic growth in 2021

Sara Croft, Principal, Growth Marketing

Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of six new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand. 

The growth is in direct correlation to the accelerated trend of startups and scaleups investing in a stronger digital presence for their brand and for product-led growth strategies. Innovatemap’s expertise in both, followed by a more national demand for the agency’s services, has fueled this strategy. “The market acceleration for those needing our help have poised us to make investments into our clients, our process and our product — which is our people,” said Mike Reynolds, CEO of Innovatemap. 

Innovatemap clients have widely requested website development as a service to complete the implementation of their site designs, and we have now made it a core service. The agency’s acquisition of Amarok Creative, a Carmel-based web development agency run by Brad Elsmore, allowed the agency to expand its client services offerings as of November 2020. 

To help more product leaders build the product vision they believe in, Innovatemap is opening a second location in New York City. This growth strategy follows the agency’s talent strategy which includes two designers who reside in New York City full time. Design is a need of nearly every client project and continues to be a core service for the agency.

With digital and design in high demand, the needs of our clients have outpaced our ability to deliver with our current team. We’ve added six new team members to assist with client delivery and business operations, taking our total employee count to 26.

The agency’s new hires include: 

Piyush Dawande, Product Designer — Piyush joins Innovatemap with experience in UX/UI design. A graduate of the Maharashtra Institute of Technology and Indiana University’s Master’s program in interaction design, Piyush brings his interest in human computer interaction and design to provide Innovatemap’s clients with prototype design, product vision concepts, high-fidelity mockups, and design systems. 

Brad Elsmore, Senior Web Developer — Brad joins Innovatemap to expand the agency’s product brand and marketing expertise with web development. Prior to running his own agency, Brad was a senior web developer for Generation Moonshot, where he supported small businesses and Fortune 500 companies with WordPress and Shopify development. 

Laurimar Garcia, Product Researcher — Laurimar joins Innovatemap to help clients build marketable, valuable and useable products through product management, strategy and research. As a designer at Graham Allen Partners and previously Covur (both located in South Bend, IN), Laurimar brings in-house and consultancy experience to help our clients bring their vision to life.

Jessica Imes, Product Designer — Jessica brings extensive background designing technical software to the Innovatemap design team. Jessica is a graduate of Indiana University’s Master’s program in interaction design, and most recently led design at iPro Tech, and designed for Akamai Technologies.

Diana Jeong Ro, Product Designer — Diana joins Innovatemap with experience in UX/UI design. A graduate of Northwestern University’s EDI Master’s program with a focus on engineering design, Diana has startup, corporate and agency experience to apply to Innovatemap’s clients. She resides in New York City and supports Innovatemap’s second location.

Kaleem McGill, Marketing Manager — Kaleem joins Innovatemap’s growth strategy team to support the agency’s business development operations. He grew his sales and marketing skills through representing companies such as AT&T, Kelly Services and USA Today, where he generated new revenue and enhanced client experiences. Kaleem’s strong communication background will help Innovatemap grow in 2021. 



Innovatemap is a digital product agency with a headquarters in Indianapolis and a second location in New York City. The team are experts in digital product management, research, branding, marketing, and design. Founded in 2014, the agency is a three-time Inc 5000 winner, a two-time Indianapolis Business Journal Fast 25 winner, and a 2020 CIOReview Top Product Management Company of the Year.

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