— 04.07.2021

Alleo

Chelsea Douglass, Director of Marketing

Resources

A stylized geometric arrow with a segmented path, transitioning from deep purple on the left to orange on the right, against a black textured background. The design suggests movement, direction, and problem-solving through complexity.

The Post-Acquisition Maze: Turning Product Complexity into Opportunity

Blind Spots in Idea-Market Fit

How Brand and Product Design Should Work Together