Product Marketing & Brand Solutions
Help your target audience understand and believe in the value you provide. Work with our team of product experts to strategically execute your vision, attract the right buyers and scale confidently.
Here’s what our clients say.
“We had a great product experience, but it was dressed wrong.”
Pete Dunn, CEO + Founder @ Your Money Line
“You know how you wish for a new haircut every once in a while? Well, we’ve had the same haircut for years now.”
Darren Bassman, Co-Founder & CEO @ Microblink
SaaS products need an established product marketing and brand foundation to enter a market with confidence.
Winning market share takes more than features. Buyers must understand and believe in the value you provide.
Just because you’ve built it doesn’t mean they will come. Communicating with clarity and confidence impacts a prospect’s willingness to try, buy, renew and recommend. We help companies resonate with target buyers by establishing the right strategic communication foundation.
You see a future that others don’t. We translate your vision into a visual and verbal identity with unquestionable value.
Great founders and CEOs live in the future. Your ideas are transformative, but you’re struggling to share them with others. Our team translates your future for your audience. Paint your vision with us, and we’ll give you the tools to communicate your unique value effectively.
There are ample voices in market. Make a lasting impression with beautiful design and compelling messaging.
A buyer’s first impression shapes their willingness to try and buy. That’s why we help you make the best impression with outstanding messaging and a beautiful visual identity. Our product marketing and brand experts work together to ensure your vision is communicated clearly, professionally and compellingly.
Problems we solve
- I need to look more credible.
- The way we look is misaligned with who we are and who we want to be.
- We need people to see us differently.
- People don’t understand what we do.
Outcomes you’ll reach
- I’m proud of the way my product looks.
- Buyers get us and understand why they should buy from us.
- Our revenue is significantly increasing.
- Our marketing and sales teams are enabled.
We help market leaders evolve and advance.
Doodle, a professional scheduling tool, was ready for its first rebrand after 15 years serving a global market. The world needed to know how powerful their product had become and how it had been optimized for enterprise.
We redefined Doodle’s positioning and crafted compelling messages to match. Working 1:1 with Doodle’s designers, we determined the guiding brand concept and supported its activation in illustrations, an updated website, a video and more.
“We were looking for a hands-on partner with expertise in product. We didn’t want someone just doing the rebranding, logo, or positioning. Our team needed somebody to tackle our rebrand from a product standpoint. And we found that in Innovatemap.”
— Renato Profico, CEO @ Doodle
We help startups differentiate in competitive categories and enter markets with momentum.
Parkday, based in New York, builds sustainable, data-driven food programs for companies and their employees.
With a solid pipeline of prospects and an app live in market, Parkday needed our expertise crafting the right message to resonate with buyers.
“We’ve known from day one that contract food is an unsexy business and there was an opportunity to create a real brand in the space. Innovatemap helped us strategize an approach that was clearly differentiated from market incumbents and geared towards the up-and-coming generation of eaters.”
— Melvin Skochdopole, Co-Founder @ Parkday
How we work
Discovery
We’ll align on your business strategy, vision, and the problem at hand.
Design
We’ll create a foundation for your verbal and visual brand.
Activation
We’ll enable you to bring it to market in ways that best impact your business.
“I’ve never had a partner feel so much like an extension of my own team as Innovatemap did. They became Authenticx teammates. The team led conversations that took me from mystery to clarity, fast. Innovatemap knows how to activate
a founders’ mindset, taking it from ideation to clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
— Amy Brown, CEO & Founder @ Authenticx
