The biggest leaps in innovation—the internet, the cloud, SaaS, etc.—always start with the technology. Engineers, developers and data scientists pushing the limits of what’s possible. They build the tools, the platforms and the systems that make something like the internet a reality.
This is where we are today with AI.
Technology on its own doesn’t change anything until someone gives it meaning. Engineers have created the frameworks and models that power AI. Now it’s up to business and design leaders to take these capabilities and turn them into something people can actually use—something that creates real value.
They ask questions like:
- What could this do for people?
- What problems could it solve?
This is how the internet, the cloud and SaaS became game-changers. The technical groundwork was critical, but the real breakthroughs happened when companies like NetSuite, Google and Salesforce took that foundation and figured out how to make it useful—whether it was helping businesses move to the cloud, transforming collaboration or creating new ways to manage data.
This is where we come in. We’re not engineers, we’re product and design experts and our approach is relatively simple—a deep partnership between product management (PM) and user experience (UX). It’s our not-so-secret sauce. By thinking through features with a value-first lens, and then designing around them, we help founders answer the question that’s on so many minds right now:
“How do I use AI to deliver real business value?”
The first-to-market isn’t always the one that wins. It’s the product that gets the experience right. That’s what we help our clients do.
We help companies strategize, design and bring to market new AI products and features that solve real customer problems. A few of our favorite examples of clients that have found traction beyond the technical framework and created meaningful experiences:
- Satisfi Labs is transforming conversational AI, serving 450+ clients in sports, entertainment and tourism with strategic backing from Google and Major League Baseball—a testament to how AI can create enhanced value for customers.
- Native AI is democratizing market intelligence, empowering brands to understand consumer behaviors through accessible, advanced analytics—exactly the kind of solution that turns technical potential into business impact.
- Barometer is using AI to unlock a powerful solution for audio advertising, helping brands target the right audiences and proving specialized solutions drive real marketing impact.
Why do founders trust us to be a part of their journey?
- We stay cutting edge.We work with companies across dozens of industries, which means we’ve seen what works—and what doesn’t.
- We care about the problem. We’re curious by nature. We ask questions, dig in and don’t settle for “good enough.”
- We’re natural translators. Our team knows how to connect the dots between big technical ideas and real, useful products that solve a specific problem.
We’re not here to build hype or chase trends. We’re here to help founders figure out what’s worth building—and make it happen.
