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User Research

Community Series | Tapping Into Community

What does it mean to develop a product with community in mind? Over the first two seasons of Better Product, we’ve found that many of our conversations seem to involve community, whether the word is blatantly spoken or not. In many cases, it’s a matter of how much a company wants to invest in community […]

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Product Design

The Benefits of Prioritizing Design Before Development of Your Digital Product

Founders

How do I figure out who my target customers are?

Founders

Scaling a Product While Building a Community

Product Design

The Foundations of a Great Digital Product

Product Research

How To Use An “American Idol” Approach For Your User Research

Product Design

The Difference Between Designing for Users vs. Designing for Marketing

Product Design

How Indiana Farmers Insurance Applied User-Focused Product Design to Revamp Their Agent Portal

Founders

How User Research Guided Little Nugget’s Product Vision, Positioning and Pitch Deck

Founders

The Canvas Story: From Digital Product Idea to Seed Funding (Part 1 of 3)

Founders

Why do I need to do user research?

Product Management

The Growing Pains of Going from Startup to Scale Up

Product Design

Evolving Product to Deliver the Right Solution

Founders

Building a Tech Company Without a Tech Background

Product Design

Important Things to Know Before You Pay to Renovate Your Outdated Digital Product

Product Management

The Cure for Innovation FOMO

Product Research

How Sales and Product Work Together to Achieve Product-Market Fit

Product Management

Identifying Product Market Success in the Public Sector

Product Management

Connecting the Product Dots by Looking Backwards

Product Design

Pulling from the Features in the Attic

Product Research

The Art of Conducting Research for Product Innovation

Founders

Tailoring Your Design Concept to the Right Audience

Product Research

How to Assess Your Research Strategy to Generate Quick Insights