Buyer , User , Startups , Client Stories — 07.21.2021
How Product Marketing, Design and Brand Helped Boost Go To Market
Cassidy Belk, Associate Marketing Manager
Boost, founded by Josh Owens (CEO) in 2020, addresses a universal issue. Students are busier than ever. With the additional stress and chaos of online learning, school is becoming increasingly difficult to manage. Boost uses existing data about assignments, tests, and more to notify students about upcoming obligations and help organize their busy schedules. With an innovative new tool and a market in need of innovation, Josh was ready to make his product stand out — so he came to Innovatemap.
When Boost came to us, its product was used exclusively by Indiana University, where it had been developed and beta tested. Josh wanted to take it to market and open it up for other universities and students, but he needed help making his product marketable, valuable and usable.
Additionally, Josh was looking for a business partner who could adapt and meet his needs as the company evolved. Josh hired us to deliver his vision to market, develop his product’s brand, and enable product marketing, but he also wanted a sounding board with a diversity of opinions and ideas. With Innovatemap’s dedication to meaningful client relationships, we were the right fit for Boost.
Together, we optimized Boost’s product and brand, established credibility and brought his vision to market.
Using the foundation of Josh’s product, we gave it an identity, a face, and a purpose, which we helped him articulate to potential clients.
Like Boost, Innovatemap adapts quickly for clients through our monthly sprint business model, where we reassess client needs each month rather than each quarter. This equips our team to harness the right opportunities for startups.
As Parker McCullough explained, “the goals of a startup are constantly changing and growing,” and Innovatemap must stay agile to help clients reach their full potential.
Boost’s product is unique because universities are the buyers, but students are the users. Those two audiences speak and interact in very different ways, so we identified Boost’s niche and crafted messaging to resonate.
Ultimately, we decided the product should speak to students because, though universities are the buyers, the product doesn’t help if students don’t want to use it. We coordinated branding and design to match Boost’s audience with the product. This includes quick and catchy messaging, shapes with rounded corners, bright colors, and fun patterns (mirroring the infamous composition notebook) that make the product memorable and fun to use.
Our partnership with Josh, as with most clients, extends past the deliverables we provide. As Boost has grown, our team has been a reliable sounding board and business partner for Josh to help explore options and make decisions.
We taught Josh how to sell his product, establish credibility, and resonate with the right buyers.
With Boost, we took a skilled entrepreneur’s vision and an existing product and made it marketable, usable, and valuable. The Innovatemap team agrees that Josh is an incredible business partner. Josh’s collaborative entrepreneurial spirit partnered with our team’s expertise and adaptability enabled Boost to thrive and grow rapidly in its first few months.
Ready to take your vision to market? Find out how our product experts can help.