MathTrack
MathTrack, an all-in-one teacher training and curriculum solution, helps people teach math quickly and earn licensure within one year.
MathTrack quickly found product-market fit, but without a clear and consistent way to describe their solution, they weren’t resonating with buyers fast enough.
Together, we created and activated a scalable brand and product marketing foundation that helped MathTrack achieve 35% MoM growth, raise seed funding, shorten their sales cycle and gain traction in two new markets.
- Brand Activation
- Brand Identity
- Explainer Video
- Naming
- Positioning & Messaging
- Sales Enablement
- Website
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The MathTrack badge is a powerful secondary brand mark used widely throughout the brand because it serves as a visual shorthand for the value users will experience. The badge is a symbol for what MathTrack can help you accomplish — you’ll become a MathTrack teacher.
The MathTrack badge is a powerful secondary brand mark used widely throughout the brand because it serves as a visual shorthand for the value users will experience. The badge is a symbol for what MathTrack can help you accomplish — you’ll become a MathTrack teacher.
MathTrack’s sales cycle used to include long and arduous explanations about what the solution is and how it works.
Now, MathTrack has a consistent, repeatable and scalable messaging framework that instantly clarifies its value. This makes room for more productive conversations about pricing and contracts, ultimately shortening the sales cycle.
The brand shapes were born out of basic geometry, hinting at the subject matter. We didn’t lean into traditional math imagery because it can feel too exclusive, and MathTrack is about bringing better, more accessible education to everyone.
Because speed is such a huge benefit and differentiator for MathTrack, elements of the brand visualize the path to becoming a MathTrack teacher. It helps aspiring teachers envision their journey to success, which is simpler and more accessible than ever.
Other Work
