The Indiana Chapter of the Red Cross’ #DoingMyPart public awareness campaign identified tasks individuals could do in their daily lives to help combat COVID-19.
Innovatemap leaned into our ‘be good to the town’ motto and supported the campaign by creating a campaign identity, developing digital assets to use in the campaign, and motion to be used in a television commercial.
What We Did:
The Red Cross prepared a communication campaign with commercials, media interviews, social media, and community partners. They collaborated with Innovatemap to create imagery that carried the appropriate tone for the important messages.