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Sara Croft

Business Development and Operations

Sara brings 10 years of marketing experience to Innovatemap. She listens to business objectives and crafts a vision for how marketing can accomplish and support those objectives.

Sara’s marketing career started in nonprofit work, where she focused on building communities to drive fundraising and brand awareness, primarily through content marketing and social media. That mission-driven passion led her to TechPoint, a nonprofit tech accelerator in Indiana, where she launched a digital marketing platform TechPoint Index, refreshed the company brand, and developed a sophisticated, agile marketing team to support the business needs. Outside of marketing the company, Sara advised nearly 200 Indiana startups, scale-ups and tech-enabled companies on how to promote the launch of their business and product, build thought-leadership, and announce a capital raise.