Parker McCullough

Senior Brand Designer

Parker McCullough communicates the essence of products through unforgettable brand design. But the work doesn’t stop at pixel perfection. At Innovatemap, Parker believes anything he designs—from color palettes to a new logo—should challenge assumptions and shape perceptions.

Parker joined the Innovatemap team after designing across the spectrum in startup, scale-up and enterprise contexts. His work has touched projects in healthcare, education, government, finance, and more. Collaborative and iterative by nature, he believes good design ideas can come from anywhere. Personally, he aims to bring something new to every project and never stop improving.

When he’s not creating for Innovatemap clients, Parker is starting passion projects of his own in music production, type design, and furniture design. He loves staying active with daily cycling, bouldering, and skateboarding.

Selected Work