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A wordmark is a type of logo. It identifies the company or product with a text-only treatment of its name, often with distinctive characteristics.

Need an analogy?

If a person is a brand, and their logo is their face, a wordmark is a type of face.

Why does it matter?

Wordmarks emphasize the name of your company, helping commit it to memory for prospects and eventual customers.

How does it apply?

Your logo is one of many ways a user or customer might remember your company and brand.

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