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Innovatemap is a digital product agency.

UX Design

The summary of experiences and feelings a user has when navigating a digital product. User experience is made up of different parts that focus on understanding both the business goal and aligning it with the user needs.

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Need an analogy?

Think about the feeling you get when you see a beautifully designed building — well designed digital products will elicit an emotional response as well, resulting in user satisfaction and higher retention.

Why does it matter?

Forrester Research found that a well-designed user interface could raise a website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.

How does it apply?

All digital products will either have a positive or negative user experience when a user interacts with it. Nowadays, users expect and even demand a seamless and enjoyable experience at every touchpoint. It impacts both your customers view of your brand and the overall business growth.

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