Need an analogy?
Think about the feeling you get when you see a beautifully designed building — well designed digital products will elicit an emotional response as well, resulting in user satisfaction and higher retention.
Why does it matter?
Forrester Research found that a well-designed user interface could raise a website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.
How does it apply?
All digital products will either have a positive or negative user experience when a user interacts with it. Nowadays, users expect and even demand a seamless and enjoyable experience at every touchpoint. It impacts both your customers view of your brand and the overall business growth.