Need an analogy?
Common examples of tech-enabled companies would be a bank that uses an app to make the banking experience easier for it’s customers, or a production company that uses an internal software to gain internal efficiencies.
Why does it matter?
Technology has become critical to success in all companies regardless of industry, and offers unique opportunities for differentiation against competitors with a user-centered, delightful digital product experience.
How does it apply?
If you are a non-tech company looking to elevate your core business, a digital product that improves the lives of your employees or your customers may be the answer.