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Innovatemap is a digital product agency.

Progressive Synthesis

A methodology for deriving quick insights during user research, that continue to build and evolve as research continues. Progressive synthesis provides timely feedback to stakeholders, while also cutting down on the data analysis needed at the end of a research initiative.

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Need an analogy?

Progressive Synthesis is like a reporter that’s live on the scene. Instead of rolling up a story, they’re giving you the updates and insights as they learn them.

Why does it matter?

In order to do research quickly, we don’t always have the ideal amount of time we would like. Progressive synthesis allows us to understand or validate hypotheses quickly, so as not to delay a process.

How does it apply?

Progressive Synthesis is a fast way to learn about users or validate an idea. You update your learnings as you conduct more research and learn new information.

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