Need an analogy?
Using landscaping for inspiration is like using Pinterest or Houzz to look at what others have done with home design, or even to help you determine what you do not like, or to narrow down potential future direction.
Why does it matter?
While you should limit how much you look “sideways” at what others are doing, it’s vital to have a pulse on the market or environment that you are entering or working in.
How does it apply?
The buyers and users of digital products are living and working in a world that you need to understand intimately if you’re going to differentiate, solve problems, and market effectively. Landscaping is how you learn about that world.