Need an analogy?
Just like an architectural drawing gives homeowners an idea of what their new home might look like and what materials will bring it to life, a concept design shows how a digital product might look and the important pieces going into its construction.
Why does it matter?
Concept designs are ideal for honing a product vision, getting a glimpse into future functionality, and generating excitement/buy-in amongst key stakeholders.
How does it apply?
A concept design is the first stage of bringing a digital product to life through compelling visuals.