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Innovatemap is a digital product agency.


A style of low-fidelity design diagraming, used for exploring information architecture and the visual organization of page elements.

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Need an analogy?

When organizing your garage, you might loosely assign areas of the space for certain types of tools or equipment. It’s a quick way to experiment with and visualize how users will experience a product and find the information they’re seeking.

Why does it matter?

Blockframing is a highly effective way to quickly organize and arrange information without needing to create high-fidelity designs. Data arrangement and organization is equally as important as the data itself.

How does it apply?

Blockframing is a helpful step before or during the concept design phase of a digital product.

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